COURSE INTRODUCTION
Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
KEY FEATURES
COURSE OBJECTIVES
After completing this course, students will have knowledge and skills to:
EXAM & CERTIFICATION
Unlock Simplilearn certificate
How many attempts do I have to pass the Advanced PPC Certification exam?
You have only one attempt to pass this online Advanced PPC Certification exam.
Validity of Advanced PPC Certificate:
There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.
COURSE CONTENT
Course Introduction
Lesson 01 - Psychology of Search
Lesson 02 - Buying Funnel
Lesson 03 - Understanding Keyword Organization
Lesson 04 - Keyword Match Types
Lesson 05 - Negative Keywords and Managing Search Terms
Lesson 06 - Keyword Research
Lesson 07 - Creating Compelling Ads
Lesson 08 - Advanced Ad Features
Lesson 09 - Ad Testing
Lesson 10 - Ad Extensions
Lesson 11 - Campaign Types Budget and Reach
Lesson 12 - Location and Language Targeting
Lesson 13 - Introduction to Audience Types
Lesson 14 - How to Segment Data and Create Lists
Lesson 15 - Using the Audience Lists to Reach Customers
Lesson 16 - Introduction to the Display Network
Lesson 17 - Display Targeting Options
Lesson 18 - Display Ad Formats
Lesson 19 - Setting And Measuring Goals
Lesson 20 - Bidding and Attribution
Lesson 21 - Reporting and Testing
Lesson 22 - Ad group organization
Lesson 23 - Campaign Organization
Lesson 24 - Working with Multiple Accounts
Lesson 25 - Introduction to Quality Score
Lesson 26 - Working with Quality Score
Lesson 27 - Quality Score Diagnosis and Pivot Tables
Lesson 28 - Setting Up Your PPC Strategy
Lesson 29 - Creating Your Account
Lesson 30 - Managing Your Account
Lesson 31 - Shopping and Video Campaigns
Lesson 32 - Automation and Other Tools