COURSE INTRODUCTION

Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.

This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.

KEY FEATURES

• 15+ Hours of e-learning content
• Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
• Hands-on practice of google Analytics
• 15 mini Projects and end of the course practice project
• Examples and case studies with Downloadable course ebook
• Course completion certificate

COURSE OBJECTIVES

After completing this course, students will have knowledge and skills to:

• How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
• How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
• Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
• In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
• Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
• Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

AUDIENCE

• Online web analytics implementers
• Online web analytics data reporters
• Digital analysts
• Digital marketers

COURSE CONTENT

Section 1: Introduction to Digital Analytics

Section 2: Building Blocks

Section 3: Fundamentals of Digital Analytics

Section 4: Business Perspective

Section 5: Methodology -Lean Six Sigma

Section 6: Data Analysis Fundamentals

Section 7: Analysis Perspective: Providing Insights

Section 8: Enabling Capabilities

Section 9: Managing Analytics

Section 10: Audience

Section 11: Acquisition

Section 12: Behavior

Section 13: Conversions Onboarding

Section 14: Retention and Expansion

Section 15: Advocacy