COURSE INTRODUCTION
Digital and social selling is changing the game for sales and marketing teams everywhere. Based on proven methods, digital selling course is designed to help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You’ll get hands-on exposure to modern CRM and sales intelligence tools and learn how to improve social media engagement, generate better quality prospects, drive faster conversions and generate more revenue.
COURSE OBJECTIVES:
After finish the course, student will have knowledge and skills to:
AUDIENCE
COURSE CONTENTS
Section 1 - Fundamental Concepts of Digital Marketing
Section 2 - Customer Lifecycle
Section 3 - Marketing Technology
Section 4 - The Future of Digital Marketing
Module 0 - Introduction to Digital and Social Selling
Module 1 – Attract your customers
Module 2 – Connect with your customers
Module 3 – Engage with your customers
Module 4 – Convert and grow your customers