Digital Marketing For Leaders

COURSE INTRODUCTION

Digital and social selling is changing the game for sales and marketing teams everywhere. Based on proven methods, digital selling course is designed to help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You’ll get hands-on exposure to modern CRM and sales intelligence tools and learn how to improve social media engagement, generate better quality prospects, drive faster conversions and generate more revenue.

COURSE OBJECTIVES:

After finish the course, student will have knowledge and skills to:

  • Leverage advanced digital tools and methods in the sales cycle and acquire more relevant leads
  • Understand the importance of personalized, quality content
  • Develop a fully integrated selling strategy
  • Enhance your social presence to influence buyer decisions
  • Use social selling tools to increase online sales conversions
  • Build stronger customer engagement and shorten the sales cycle
  • Utilize CRM and sales intelligence tools to boost customer loyalty and retention

AUDIENCE

  • Sales and sales team leads
  • Account and relationship management
  • Consulting
  • Business development
  • Marketing and digital marketing

COURSE CONTENTS

Section 1 - Fundamental Concepts of Digital Marketing

Section 2 - Customer Lifecycle

Section 3 - Marketing Technology

Section 4 - The Future of Digital Marketing

Module 0 - Introduction to Digital and Social Selling

Module 1 – Attract your customers

Module 2 – Connect with your customers

Module 3 – Engage with your customers

Module 4 – Convert and grow your customers

CÓ THỂ BẠN QUAN TÂM
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