COURSE INTRODUCTION

Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

KEY FEATURES

• 20+ hours of live instructor-led online classes and 40+ hours of self-paced video
• 126 live demos of Google Ads, Google Analytics and YouTube Advertising tools
• Get hands-on with 5 industry-specific projects
• Prepares you for Google Ads and Bing Ads Certification exams
• Get to know tools like Google Ads, Google Analytics and Conversion Tracking Methodologies 
• Get insights on Display Marketing, Remarketing and Content Marketing

COURSE OBJECTIVES

After completing this course, students will have knowledge and skills to:

• Ensure that your business can be found easily on search engine results
• Dramatically increase the traffic to your site
• Enhance your reach to both local and global customers
• Control your ad budget
• Measure your ads’ performances
• Get leads quickly and improve your lead generation results

EXAM & CERTIFICATION

Unlock Simplilearn certificate

• Complete 85% of the OSL course
• Attend one batch of LVC
• Complete the Advanced PPC simulation test and receive a minimum score of 60%
• Complete at least 3 project submissions

How many attempts do I have to pass the Advanced PPC Certification exam?

You have only one attempt to pass this online Advanced PPC Certification exam.

Validity of Advanced PPC Certificate:

There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.

COURSE CONTENT

Course Introduction

Lesson 01 - Psychology of Search

Lesson 02 - Buying Funnel

Lesson 03 - Understanding Keyword Organization

Lesson 04 - Keyword Match Types

Lesson 05 - Negative Keywords and Managing Search Terms

Lesson 06 - Keyword Research

Lesson 07 - Creating Compelling Ads

Lesson 08 - Advanced Ad Features

Lesson 09 - Ad Testing

Lesson 10 - Ad Extensions

Lesson 11 - Campaign Types Budget and Reach

Lesson 12 - Location and Language Targeting

Lesson 13 - Introduction to Audience Types

Lesson 14 - How to Segment Data and Create Lists

Lesson 15 - Using the Audience Lists to Reach Customers

Lesson 16 - Introduction to the Display Network

Lesson 17 - Display Targeting Options

Lesson 18 - Display Ad Formats

Lesson 19 - Setting And Measuring Goals

Lesson 20 - Bidding and Attribution

Lesson 21 - Reporting and Testing

Lesson 22 - Ad group organization

Lesson 23 - Campaign Organization

Lesson 24 - Working with Multiple Accounts

Lesson 25 - Introduction to Quality Score

Lesson 26 - Working with Quality Score

Lesson 27 - Quality Score Diagnosis and Pivot Tables

Lesson 28 - Setting Up Your PPC Strategy

Lesson 29 - Creating Your Account

Lesson 30 - Managing Your Account

Lesson 31 - Shopping and Video Campaigns

Lesson 32 - Automation and Other Tools