COURSE INTRODUCTION
SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.
KEY FEATURES
COURSE OBJECTIVES
After completing this course, students will have knowledge and skills to:
AUDIENCE
EXAM & CERTIFICATION
COURSE CONTENT
Course Introduction
Lesson 1 SEO Introduction
Lesson 2 How Search Engines Work
Lesson 3 Types of SEO
Lesson 4 Keyword Research and Competitive Intelligence
Lesson 5 On-Page Optimization
Lesson 6 Off-Page Optimization
Lesson 7 Duplicate Content
Lesson 8 Design and Architecture
Lesson 9 Local SEO
Lesson 10 Algorithm Updates and SEO Changes
Lesson 11 Integrating SEO with Other Disciplines
Lesson 12 SEO Tools
Lesson 13 How to Build a Successful Career in SEO