COURSE INTRODUCTION

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

KEY FEATURES

• 53 hours of instructor-led training
• 40+ hours of self-paced video
• Instructor-led online project mentoring sessions
• Walk-throughs of 35+ Digital Marketing Tools
• Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
• 10 rounds of Mimic Pro and 6 rounds of Mimic Social simulations to practice SEO, PPC, web analytics, email marketing, and social media marketing

COURSE OBJECTIVES

After completing this course, students will have knowledge and skills to:

• Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
• Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
• Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
• Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
• Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
• Create the right marketing messages tailored to the right audiences
• Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

AUDIENCE

• Sales or business professional looking to accelerate your career.
• Entrepreneur interested in leveraging digital marketing to improve the ROI for your company.

 COURSE CONTENT

• DMCA Introduction
• Search Engine Optimization (SEO)
• Social Media
• Content Marketing Foundations
• Email Marketing
• Mobile Marketing
• Pay Per Click (PPC)
• Website Conversion Rate Optimization
• Digital Analytics
• Marketing Automation
• Programmatic Buying
• Tools - Google Analytics
• Tools - Google AdWords Fundamentals
• Tools - Facebook Marketing
• Tools - YouTube and Video Marketing
• Tools - Twitter
• Digital Marketing Strategy