Advanced SEO

COURSE INTRODUCTION

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

KEY FEATURES

Lifetime access to self-paced learning
30+ hours self-paced video
Access to 15+ hours of live instructor-led online classes
20+ real-life industry-based projects
Get hands-on with popular tools such as Google Keywords Trends, Google Search Console and Google Analytics
Gain detailed insights on Advanced Web Analytics

COURSE OBJECTIVES

After completing this course, students will have knowledge and skills to:

Master basic to advanced-level SEO skills
Attract organic traffic to a website, boosting visibility and new customers
Understand how search engines work
Learn multiple research methods for effective data collection
Apply research concepts to market your website successfully
Employ best practices and techniques to promote high search engine rankings of your website
Learn how to manage your website and troubleshoot problems
Best practices, tips, and tricks on Content Marketing
Effectively measure the success of your website and increase your skillset with analytics

AUDIENCE

Marketing managers
Digital marketing professionals
Content writers
Marketing and sales professionals
Management, engineering, business, and communication graduates
Entrepreneurs and business owners

EXAM & CERTIFICATION

Unlock Simplilearn Certificate:

Complete 85% of the OSL course
Attend all the sessions within one live virtual batch
Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
Complete one simulation test with a minimum score of 75%

COURSE CONTENT

Course Introduction

Lesson 1 SEO Introduction

Lesson 2 How Search Engines Work

Lesson 3 Types of SEO

Lesson 4 Keyword Research and Competitive Intelligence

Lesson 5 On-Page Optimization

Lesson 6 Off-Page Optimization

Lesson 7 Duplicate Content

Lesson 8 Design and Architecture

Lesson 9 Local SEO

Lesson 10 Algorithm Updates and SEO Changes