COURSE INTRODUCTION
The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.
KEY FEATURES
AUDIENCE
EXAM & CERTIFICATION
Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.
Course |
Required for Certificate? |
Simulation Exam |
Project Certificate |
Social Media Foundations |
Yes |
NA |
|
Advanced Social Media |
Yes |
Required |
|
Advanced Content Marketing |
Yes |
Score > 75% |
Required |
Advanced Web Analytics |
Yes |
Required |
COURSE CONTENT
Lesson 00 - Faculty Introduction
Lesson 01 - Introduction to Social Media
Lesson 02 - Social Media Strategy and Planning
Lesson 03 - Social Media Channel Management
Lesson 04 - Social Media Management Tools
Lesson 05 - Social Media Measurement and Reporting
Lesson 06 - Social Advertising
Advanced Social Media Marketing
YouTube and Video Marketing
Facebook Marketing and Advertising
Social Media Tools
Advanced Content Marketing
Advanced Web Analytics