Advanced Social Media

COURSE INTRODUCTION

The Advanced Social Media program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.

The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.

KEY FEATURES

  • Lifetime access to self-paced learning 
  • 25+ hours of live instructor-led online classes
  • 40+ hours of high-quality e-learning 
  • Over 25+ real-life Industry-based projects
  • Prepares you for Facebook and YouTube exams 
  • Get insights on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest.

AUDIENCE

  • Marketing managers
  • Digital marketing executives
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communications graduates
  • Entrepreneurs and business owners

EXAM & CERTIFICATION

Once you complete of the following requirements, you will be eligible to receive the advanced program certificate that will testify your acquisition of a social media marketer’s skillset.

Course

Required for Certificate?

Simulation Exam

Project Certificate

Social Media Foundations

Yes

 

NA

Advanced Social Media

Yes

 

Required

Advanced Content Marketing

Yes

Score > 75%

Required

Advanced Web Analytics

Yes

 

Required

 

 

COURSE CONTENT

Lesson 00 - Faculty Introduction

Lesson 01 - Introduction to Social Media

Lesson 02 - Social Media Strategy and Planning

Lesson 03 - Social Media Channel Management

Lesson 04 - Social Media Management Tools

Lesson 05 - Social Media Measurement and Reporting

Lesson 06 - Social Advertising

Advanced Social Media Marketing

YouTube and Video Marketing

Facebook Marketing and Advertising

Social Media Tools

Advanced Content Marketing

Advanced Web Analytics

 

CÓ THỂ BẠN QUAN TÂM
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