Digital Marketing


The influence of technology is driving the inevitable growth of a more digitized world. Digital marketing is an extremely vital discipline in this new paradigm, and businesses will need to adhere to digital marketing best practices to thrive. Given the extensive penetration of digital technologies worldwide, there is a rapidly growing need for digital marketing talent across all business sectors. Now is the time to get your marketing skills on the leading edge of the digital era.

Learn to unleash the power of digital channels with Simplilearn’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.


2.5+ hours of high quality e-learning 

13 end of lesson quizzes 


After completing this course, students will have knowledge and skills to:

  • Transform yourself into a job-ready digital marketer.
  • Give you an overview of digital marketing, how it is different from traditional marketing, and today’s most advanced marketing technologies.
  • Identify tactics you can use at every step of the customer lifecycle through various real-world examples, and understand how to apply these tactics in your day-to-day marketing activities.
  • Dive into areas you probably haven’t encountered before as you learn the massive potential of innovative digital marketing methods. 
  • Emphasizes the significance of core marketing concepts, the mar-tech (marketing-technology) landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. 


The course is best suited for: 

  • Marketing heads, including VPs and directors of marketing
  • Business function leaders
  • Business owners
  • Entrepreneurs
  • CXOs
  • Anyone looking to learn digital marketing processes and methods


  • Introduction
  • Section 1 - Fundamental Concepts of Digital Marketing
  • Section 2 - Customer Lifecycle
  • Section 3 - Marketing Technology
  • Section 4 - The Future of Digital Marketing