COURSE INTRODUCTION

Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.

KEY FEATURES

• 13+ hours of high-quality e-learning content 
• Master search, display, video, and mobile advertising 
• 6 simulation exams included 

COURSE OBJECTIVES

After completing this course, students will have knowledge and skills to:

• Have an in-depth understanding of different channels of Google Ads Network such as Search, Display, Mobile & Video.
• Master the Google AdWords interface, to open and manage AdWords account.
• Formulate, plan and execute different types campaigns using Google Ads Network
• Have in-depth understanding about different types of biddings methods and biding strategies
• Master different ways to target user via different channels to market & re-market your product
• Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification, Mobile certification

AUDIENCE

• Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
• Digital Marketer, to master Google AdWords
• Traditional Marketer, to master online marketing techniques
• Entrepreneurs/Business owner, for using Google Ads Network to promote their business.

PREREQUISITE

A solid understanding of containers, and Docker, in particular, is beneficial. Our Docker Compose in-depth course will help you learn about Docker. Working experience with Linux shells is beneficial but not mandatory.

COURSE CONTENT

• Lesson 01 - Introduction to AdWords
• Lesson 02 - Account Structure
• Lesson 03 - Keywords and Match Types
• Lesson 04 - Creating Text and Search Ads
• Lesson 05 - Ad Extensions
• Lesson 06 - Display Ads
• Lesson 07 - Display Targeting
• Lesson 08 - Campaign Types and Settings
• Lesson 09 - Advertising Metrics
• Lesson 10 - Bidding and Bid Modifiers
• Lesson 11 - Quality Score
• Lesson 12 - AdWords Reports
• Lesson 13 - AdWords Tools
• Lesson 14 - Optimizing Your Account