Oracle CX MARKETING LEARNING SUBSCRIPTION
The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. The training in this learning subscription covers fundamental and advanced concepts of each application.
FEATURES
This Oracle Learning Subscription includes new features that enhance your training experience:
- Role-Based Learning: attain the skills you need to competently perform your job
- 24/7 Access: continuously learn as your training needs evolve
- Access to All Content Updates: new and updated titles are regularly added to this learning subscription enabling you to stay current on key enhancements to your applications
- Learning Paths: get guidance on the recommended sequence of training to achieve a desired learning objective
- ‘Use Case’ and Best Practice Driven: learn through real world examples with practical applications
- Hands-On Labs: practice with hands-on labs on live product environments
- Easy-to-Use Interface with Intuitive Filtering: quickly find what interests you through a simple taxonomy of learning paths, courses and modules that can be sorted with powerful filtering
- Access to Instructors: get your questions answered from top instructors
- Multi-language Support: Machine translation is available for 5 languages - Jampanese, Simplified Chinese, Korean, Spanish, and Brazilian Portuguese
- Personal Reporting: track your learning progress and achievements through your dashboard
- Company Reporting: track your organization's subscriber activation and consumption
CONTENT
Data Discovery
- Describe data types and data sources and explain how 3rd party data is charged
- Compose an example phint
- Purchase third-party data from the third-party data marketplace
Data Ingest
- Explain the methods and associated processes to ingest data into the Oracle Data Management Platform (DMP)
- Create and configure a container and identify use cases for each tag type
- Generate and explain the Site Hits Report
- Generate and explain the Provider Inventory Trend Report
Implementation and Configuration
- Describe the stages of implementation and their associated tasks
- Explain Agency/Client models
- Explain seat governance options and taxonomy permissioning
Audience Analytics
- Describe and interpret the Audience Discovery Report
- Describe and interpret the Audience Profile Report
- Describe the Funnel Analysis Report, Audience Details Report, and Container Discovery Report
- Explain the difference between a Sampled and Unsampled report
Case Studies
- Describe digital marketing campaigns, including dependencies, data sources, and data channels
Identity Mapping
- Describe how the Oracle ID Graph maps identities and define the IDs connected by the Oracle ID Graph
API Methods
- Describe APIs and the access they provide
- Identify where to find developer keys and how to authenticate them, and configure an API with the Oracle DMP
Data Taxonomy
- Map data to categories
- Design a use case for and create classification categories
- Apply Oracle recommended methods for taxonomy structures and creation
- Explain the methods used to review and update taxonomy and rule management
Data Classification
- Create classification rules
- Assess and update classification rules
Audience Management
- Create an Audience and describe how to link and exclude segments
- Create Audiences to facilitate A/B testing
Data Activation and Vendors
- Explain use cases for look-alike models and how they are produced
- Configure an app partner using primary solution types
- Describe the three primary pricing models
- Create a campaign using the creation tool
- Generate reports to monitor and analyze vendor and media activity
Technical Overview of Data Ingest
- Describe user IDs, including the difference between a true ID swap and a fake ID swap
- Describe key features of the BlueKai CoreTag
- Test and assess a Container
- Explain the difference between a campaign pixel and regex pixel
Technical Overview of Data Activation
- Explain the process of Server Data Transfer and describe the differences between Real-Time and Batch methods for Server Data Transfer
- Implement the JSON Return Tag
- Design a use case for tagging creatives
- Describe the process for executing media analytics