Oracle CX MARKETING LEARNING SUBSCRIPTION
The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. The training in this learning subscription covers fundamental and advanced concepts of each application.
FEATURES
This Oracle Learning Subscription includes new features that enhance your training experience:
- Role-Based Learning: attain the skills you need to competently perform your job
- 24/7 Access: continuously learn as your training needs evolve
- Access to All Content Updates: new and updated titles are regularly added to this learning subscription enabling you to stay current on key enhancements to your applications
- Learning Paths: get guidance on the recommended sequence of training to achieve a desired learning objective
- ‘Use Case’ and Best Practice Driven: learn through real world examples with practical applications
- Hands-On Labs: practice with hands-on labs on live product environments
- Easy-to-Use Interface with Intuitive Filtering: quickly find what interests you through a simple taxonomy of learning paths, courses and modules that can be sorted with powerful filtering
- Access to Instructors: get your questions answered from top instructors
- Multi-language Support: Machine translation is available for 5 languages - Jampanese, Simplified Chinese, Korean, Spanish, and Brazilian Portuguese
- Personal Reporting: track your learning progress and achievements through your dashboard
- Company Reporting: track your organization's subscriber activation and consumption
CONTENT
Responsys Data Model
- Describe the Responsys Data Model
- Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
- Create and manage Filters, Segment Groups, and Seed Groups
Integration: Interact Connect
- Describe the Data Gateway Setup process
- Configure Connect jobs to import data
- Configure Contact Event Data (CED) exports
Campaigns/Forms
- Create, manage, and test campaigns
- Configure campaign settings in the Campaign Dashboard
- Manage Campaign Categories, Link Categories, and Link Tables
- Configure personalization using Built-in Functions or Responsys Personalization Language
- Configure dynamic content modules
- Create and manage forms
Multi-Channel Campaigns
- Implement Rapid Retargeter display campaigns
- Create Short Message Service (SMS) campaigns
- Create Push campaigns
Responsys Personalization Language (RPL)
- Develop basic RPL
- Develop important RPL directives
Initial Configuration/Deliverability
- Describe domain branding and domain delegation, and gather initial account settings
- Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
- Perform IP Warm Up and IP Ramp Up
- Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
- Implement conversion tracking
- Configure subscription management
Creating and Managing Content
- Create and manage documents
- Read, write, and edit HTML code for emails
- Apply responsive design techniques to emails
Programs
- Design, manage, and publish programs
- Analyze and test programs
Integrations
- Describe how Responsys integrates with technology partners
- Describe Responsys API Authentication
- Describe Responsys API scalability