Oracle CX MARKETING LEARNING SUBSCRIPTION
The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. The training in this learning subscription covers fundamental and advanced concepts of each application.
FEATURES
This Oracle Learning Subscription includes new features that enhance your training experience:
- Role-Based Learning: attain the skills you need to competently perform your job
- 24/7 Access: continuously learn as your training needs evolve
- Access to All Content Updates: new and updated titles are regularly added to this learning subscription enabling you to stay current on key enhancements to your applications
- Learning Paths: get guidance on the recommended sequence of training to achieve a desired learning objective
- ‘Use Case’ and Best Practice Driven: learn through real world examples with practical applications
- Hands-On Labs: practice with hands-on labs on live product environments
- Easy-to-Use Interface with Intuitive Filtering: quickly find what interests you through a simple taxonomy of learning paths, courses and modules that can be sorted with powerful filtering
- Access to Instructors: get your questions answered from top instructors
- Multi-language Support: Machine translation is available for 5 languages - Jampanese, Simplified Chinese, Korean, Spanish, and Brazilian Portuguese
- Personal Reporting: track your learning progress and achievements through your dashboard
- Company Reporting: track your organization's subscriber activation and consumption
CONTENT
Implementation Overview
- Describe the major milestones and key deliverables of the available implementation offerings
- Explain the types of implementation services available
- Explain the documents a client completes during an implementation and the key client attendees required for an implementation
Data Model
- Describe Eloqua data objects, how they relate to each other and cases for use
- Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
Branding and Deliverability
- Describe the background and methodology for warming dedicated IP addresses
- Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
Tracking
- Describe how Eloqua tracks visitor data and define the tracking script integration process
- Configure microsites
Form Configuration
- Integrate an externally hosted form
- Create a form and identify advanced form techniques
- Configure a customized landing page
Automation
- Describe campaign canvas settings
- Demonstrate knowledge of program builder and program canvas
- Create a program in program canvas
- Create a campaign in campaign canvas
Eloqua Fundamentals
- Generate key reports
- Create a segment
- Create an email
Security Settings
- Create Users and customize a security group
- Explain the importance of asset permissions and contact level security
- Configure company settings
Database Management
- Configure contact and account fields and views
- Create and configure custom objects and illustrate custom data object services and processing
- Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
Email Configuration and Preference Management
- Describe the subscription and preference management options available within Eloqua
- Describe Eloqua settings that support email management and email personalization
- Configure an email group
- Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
CRM Integration
- Describe the supported CRM integrations and integration components
- Troubleshoot common CRM integration issues
- Set up the data import and data export tool
Additional Eloqua Services
- Configure sales tools
- Configure custom reports
- Configure a lead scoring model