Oracle CX MARKETING LEARNING SUBSCRIPTION
The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. The training in this learning subscription covers fundamental and advanced concepts of each application.
FEATURES
This Oracle Learning Subscription includes new features that enhance your training experience:
- Role-Based Learning: attain the skills you need to competently perform your job
- 24/7 Access: continuously learn as your training needs evolve
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- Learning Paths: get guidance on the recommended sequence of training to achieve a desired learning objective
- ‘Use Case’ and Best Practice Driven: learn through real world examples with practical applications
- Hands-On Labs: practice with hands-on labs on live product environments
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- Access to Instructors: get your questions answered from top instructors
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- Personal Reporting: track your learning progress and achievements through your dashboard
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CONTENT
Getting Started with Rules/User Interface in Oracle Policy Automation (OPA)
- Describe the creation of a basic policy model (e.g. components, steps, etc.)
- Describe options for running and testing a policy model (e.g. in Oracle Web Determinations and the Debugger)
- Create a basic data model for use in a policy model
- Describe the capabilities, functionality, terminology, and concepts of OPA and its components
Writing Rules and negations
- Identify the various components of a rule and verify how rules link together
- Identify the appropriate styles to use when writing rules
- Validate and check rules
- Explain how to avoid using multiple conclusions
Grouping Operators and Intermediate Attributes
- Explain the correct uses of AND and OR in the same rule, using a grouping operator
- Write more complex rules in Microsoft Word using grouping words or phrases
Rule Tables in Word and Excel
- Explain how to prove conditional calculations in a Word rule table
- Create and test Excel tables proving both boolean and variable attributes
When to use Entities and Reasoning with Entities
- Identify considerations when modeling entity rules from source material
- Model entity rules from source material
- Identify reasoning from one entity to another
- Create rules that use relationships/infer entities
- Use built-in entity functions in rules
- Infer a global attribute from an entity level attribute
Creating Interviews
- Create a basic interview
- Use the Debugger to test your interview
- Control the interactions on and between screens
- Create interview screens that collect entity instances and entity-level data
Data Validation
- Prevent a user from entering invalid data or combinations of data based on inferred logic
- Warn a user that a data input may be incorrect
OPA Hub Deployments, Users, and Security
- Activate and test a Hub project
- Deploy and rollback versions in the Hub
- Explain the different roles available on the Policy Automation Hub
- Create, update, and disable Hub users
Embedding an Interview in Customer Portal, Agent Desktop and Chat
- Embed an interview that uses data (e.g. pre-seeded with portal data from Oracle Service Cloud or through another connector)
- Deploy an interview (e.g. anonymous and/or logged in users such as Agents within Agent Desktop and/or chat)
Collaboration
- Explain when to use Collaboration with a Policy Automation project
- View and rollback changes in a collaborative project
- Use Inclusions functionality to import common rules and screens
Attributes and Attribute Text
- Define appropriate phrasing of attributes
- Define variable attributes and use them in logical comparisons
- Demonstrate the appropriate use of value lists in attributes
- Construct Boolean and non-Boolean attributes from difficult source material
- Construct attribute text
- Verify automatic parsing and reparse as appropriate
Conclusions and Conditions
- Identify conclusions and conditions in source material
- Structure table rules from source material (e.g. with answer choices covering Excel vs. Word )
- Analyze a networks of rules, including attribute levels
Comparisons and calculations in rules
- Identify a basic comparison to properly formatted data/value in a rule
- Compare one attribute to another attribute as a condition of a rule
- Use functions in the rule conclusion
- Use complex expressions to perform calculations in a rule
Entities and Relationships
- Explain entities, entity-level attributes, and their use in rules
- Create entity relationships with appropriate text
Testing Rules
- Create and save basic test cases
- Test entities in the debugger/identify instances
- Test rules using entities/relationships in the debugger
Enhancing Interviews
- Explain the purpose and use of goals and checkpoints in an interview
- Conditionally display screens and screen controls
- Create appealing interviews (use of substitution, custom styling, containers, images and other screen controls)
- Describe how the Policy Automation can be used in other languages (limitations, coverage, etc.)
Explanations, Audit Reports and Forms
- Differentiate explanations and audit reports, and where they should be used
- Show and configure an explanation to show or hide detail as required
- Create a form containing interview data and add to interview screen
- Display entity level data and explanation in a form
Data Mapping, Integration, Connector Framework and mobile
- Set up data mappings for an Oracle Service Cloud interview (input/output)
- Bind an entity and associated attributes to an Oracle Service Cloud Object
- Resume saved interview checkpoints
- Automate decisions with a web service
- Explain the limitations of the OPA Mobile Application and when the Software Development Kit (SDK) should be used
Planning a Policy Automation Project
- Identify common use cases for OPA within an organization
- Identify which roles are required to work on a Policy Automation project